Jun 26
It was a busy New York workday in 2000. My cell rang. Famed music producer Rodney Jerkins had called my people and said, “Michael Jackson is a big fan of FUBU. Can Daymond come down to Sony Studios right now with some clothes? Mike wants to meet him.” Needless to say I was there in 5 minutes.
I walked into the studio I’d visited many times before, but this time something was different. There were a couple of large wax figures in the studio, as well as toys and stuffed animals all over the place. As I took a closer look, there was candy – M&M’s, gum balls, lollipops – sprinkled in various places. The candy wasn’t placed in candy dishes either; it was sprinkled on shelves, equipment and many random places.