Aimed at aspiring and seasoned entrepreneurs, THE BRAND WITHIN is the second release in "The Shark" Daymond John’s best-selling "Display of Power" series of business and empowerment books. It examines the loyalty-based relationships that brands and celebrities seek to establish with their customers and fans.

Drawing on his experiences and insights from almost two decades in the fashion business, John maintains that branding relationships have penetrated every aspect of our lives – from birth to the boardroom. THE BRAND WITHIN will show you how to nurture your personal and business brand relationships and not only survive, but thrive in the marketplace.