Jul 14
What makes a strong business? Temperance. The stresses and strains of business keeps the company on it’s toes. Just like forging steel, the steady transition from offensive to defensive strategies hardens a group. From fluctuation, your business is made resilient and adaptive.
By comparison, an organization that rests on it’s heels will constantly be caught off guard when the tides of the economy turn. Good and bad events occur, you can’t stagnate by just anticipating the best outcome all the time.
Jul 07
Branding is all about taking the existing product and giving it a spin. Not just a new coat of paint, but a complete cosmetic overhaul. You have to take the item that you’re selling and craft a perception around it that has people tripping over themselves to own it, all while staying true to what the item can and can not do. You can’t lie, but you can make promises.
The trick is as simple as giving a your product a name that stands out. Think of cell phones: The Intercept, The Vibrant, Droid X. Chances are that you’ve now memorized these phone models due to their keen names. Even the iPhone did a good job by incorporating the signature Apple “i” in to the title of the phone. Essentially they make the claim that the iPhone is the new phone. How can you do establish your own brand?
Jul 02
Often in business, people can sense the nervousness and lack ofconfidence. If you assume your role with a cool nature and you know that you will handle your responsibilities as is expected of you, thenyou will exude certainty that people immediately gravitate towards.
When your quality of character is something worth emulating, peoplebelow you will follow your example and people above you will take notice of your bearing. You have to hold yourself to a certainstandard… but in reality it’s the easiest thing in the world to do: Conduct yourself the way you want to be perceived at all times. It’s as simple as that.
Jun 30
You have to work hard in order to get the rewards you see other earn. Don’t allow yourself to take that time off, that cruise to Hawaii or that corner office without putting in the hours punching the clock. Knowing this, when you do get those well-deserved perks, you should enjoy them fully. There is no feeling like having the knowledge you did your best, and that you may now claim your prize.
It may not be gladiatorial combat, but it’s the thrill of victory nonetheless. Those winning moments, and the spoils of executive war are the things that keep the greatest businessmen edging towards the top. All it takes is a little taste of that life for you to get hooked, for you to make it your goal to be on top.
Jun 25
Intimidation is an art. It’s a fragile balance not only knowing how to exude stone cold certainty, but also in knowing how to deflect the the intimidation of others. It all comes down to confidence. When you have absolute confidence in it doesn’t matter how many awards, citations or framed business school diplomas other people have on their office walls. It’s possible for anyone to make it to that level so long as they don’t waiver due to outside pressure. The point is that you can’t let anyone cause you to shrink when you have a clear goal in mind. Keep your eyes on the prize.